There are various kinds of products sold on Amazon. To keep an eye on your competitors for building the best marketing strategies, it is essential for retailers to monitor and upgrade the business, or educate your customers with useful information by scraping product data from e-commerce websites on an ongoing basis.
Why It Matters
Important factors that play a key role in the success of a business like Amazon include pricing, product quality, promotion activities, customer reviews, customer support, etc.
To explore the hidden trends in the data, you’ ll need a third-part web scraping software to collect all the product information from a specific category, and export harvested data as visual formats like Excel, CSV, or database. By analyzing and comparing the data, you can gain insights into your customers, competitors and market space.
What and How Could You Get
Types of product information such as pricing, image, brand and packaging can all be extracted. After that with some other visual analysis tools, you can analyze the product quickly so that you could optimize your products to attract more customers.
We take the product WATCH on Amazon for example. The results are shown below. (I share the extraction rule file HERE. Check it out!)
You can add all the details you want and have a brief view of different products. You can also generate the histogram or other diagrams with tracking data.
Compare Product Data with Web Scraping
Crawlers run in Octoparse are determined by the rules configured. It is equipped with a built-in browser. The extraction rule would tell Octoparse: which website is to be opened; where is the data you plan to crawl; what kind of data you want, etc.
It will help you track the data automatically and use real-time product schemes to compare different competitors’ information to better manage your products and stay competitive.
There are some other minor challenges that would prevent you from getting quality data from e-Commerce websites like extracting data from consecutive pages, XPath editing and data cleaning. But don’t worry, Octoparse is crafted for non-coders to keep fingers on the pulse of the latest market news.