Nowadays on Amazon, it is possible for everyone to build a business that starts to generate high-level and regular income in a relatively short time, which is one of the benefits of starting an Amazon FBA business..
Getting started can be overwhelming, but luckily there are a number of great tools that can help you to optimize your business.
It’s easy to find a list of top Amazon FBA seller tools online, but not all of them are geared to newbies. In this article, a list of Amazon seller tools for newbies will put you on the right track to building a successful Amazon business.
Most Useful Amazon Seller Tools
Check out the table below for a quick overview of must-have platforms—from no-code web scrapers and AI photo editors to advanced keyword tools and profitability calculators:
| Tool Name | Description | Best For | Platform |
|---|---|---|---|
| Octoparse | No-code Amazon web scraper with built-in templates for products, reviews, prices; Excel/CSV output. | Fast data extraction for all | Windows, Mac |
| insMind AI Photo Editor | AI-powered image editor with background remover, enhancer, auto-resize for listings and promos. | Polishing product images easily | Web |
| Keyworx | Dedicated Amazon keyword tracker for improving SEO and ranking; robust training included. | Ranking and keyword strategies | Web (Subscription) |
| Amazon Seller App | Free mobile tool for FBA pricing, inventory, scanning and listing—entry-level and for retail arbitrage. | Testing FBA or on-the-go selling | Android, iOS |
| Camelcamelcamel | Free price tracker and FBA resource site; guides, news, add-ons for new sellers. | Price trend research | Web |
| Profit Bandit | Mobile app for profitable sourcing—instantly calculates profit, loss, and analyzes competition. | Sourcing and quick ROI | Mobile |
| Unicorn Smasher | Product/market research suite with sales data, competitor analysis, and opportunity score. | Winning product picks | Web, Chrome Ext. |
| AMZ Finder | Automates review requests—500 free emails/month to boost listing credibility and conversions. | Gathering reviews fast | Web (Subscription) |
| Price Blink | Browser add-on to check lowest prices across websites for FBA research and supplier sourcing. | Price comparisons | Chrome, Firefox |
| Helium 10 | Complete platform: keyword research, listing optimization, inventory, PPC analytics—scalable for all. | All-in-one management | Web, Chrome Ext. |
| Amazon SEO Consultant | Consulting tools for improving Amazon search rank and conversion, with professional optimization advice. | Customized listing growth | Web/Service |
| Zon.Tools | (If still included) Amazon PPC campaign automation and bid management via smart rules. | Scalable PPC automation | Web |
| Amazon FBA Calculator | Instant profit, ROI, and fee calculators with shareable links—perfect for sourcing and planning. | Pricing and profitability intel | Web |
| Zonbase | Suite of 13+ web-based tools: product/keyword research, listing optimization, rank tracking, and more. | All-in-one business building | Web |
Who should use what?
- Beginners: Start with Amazon Seller App, Camelcamelcamel, Profit Bandit, and AMZ Finder for core tasks and testing the waters.
- Experienced Sellers: Octoparse, Helium 10, Keyworx, and Zonbase offer robust automation, research, and optimization for scaling up.
- Power Users: Combine multiple tools—such as merging keyword tracking with AI photo editing—to outpace the competition.
1. Octoparse
Octoparse is the best web scraping tool to extract data from Amazon for both Windows and Mac users. Octoparse can extract data including but not limited to product details, customer reviews, profiles, and pricing. As an added bonus, this web crawler also provides built-in Amazon web scraping templates with pre-set extraction data fields. Amazon sellers can enjoy the convenience of data scraping without coding or configuration. You can analyze the data in the form of Excel/HTML/CSV and choose the right market strategy for your business at fingertips. Check out their super easy-to-follow Amazon scraping video tutorial on YouTube.
2. insMind AI Photo Editor
insMind is an AI-powered photo editing tool that allows Amazon sellers to edit product images quickly and easily. It offers a variety of features designed to improve product visuals for online sales. With AI background remover and AI background generator, sellers can eliminate messy backgrounds and place products in clean, professional settings. The AI Enhancer improves image brightness, sharpness, and clarity, while AI Expand lets users extend image edges naturally for platform-specific sizes or extra text space. These features require no design skills and work in just a few clicks. Whether updating product listings or creating visuals for storefronts and promotions, insMind helps sellers maintain polished and consistent imagery across all listings.
3. Keyworx
Keyworx is a keyword tracker tool specifically designed for Amazon sellers. Keyword tracking is important because having the right keywords in your listing is critical for Amazon SEO: that is ranking at the top of user searches on Amazon. This, in turn, is important because it means more potential customers will see your listing, increasing the chances of making sales. As a new seller, it is highly recommended that you get on top of keywords ASAP, and a tool like this helps to do it quickly. Keyworx has a monthly subscription fee, but this includes ongoing support, training, and tutorials. Many will find it worthy of the payment.
4. Amazon Seller App
This is a free tool to help your retail arbitrage. Its main function is scanning items and then presenting a suggested selling price for you as an FBA seller. This app is fairly basic, but it is a good introductory tool. It can be a great option to try out Amazon FBA without any upfront investment because it is completely free. This makes a good way to “test the waters” of being an Amazon FBA seller.
5. Camelcamelcamel
This tool has a wealth of resources and information for Amazon FBA sellers and is particularly useful for those just getting started. It is essentially a website (with free membership registration required) that contains guides, news, tips, add-ons and downloads to help you with your Amazon FBA business. Extra bonus: it is completely free!
6. Profit Bandit
Once you’ve decided you surely want to proceed and pursue business as an Amazon FBA seller, you can start investing in a paid tool. Profit Bandit is a good option and is low-priced at $15/month. A little more sophisticated than Amazon Seller App, it has pre-set filters that automatically calculate profit/loss on your products. It has some other useful features too, like flagging items that are “collectible” and in-app competitor analysis from other platforms.
7. Unicorn Smasher
An essential part of running an Amazon FBA business is product research. Knowing your product, what competitors are selling, and what prices consumers are prepared to pay can make a huge difference. You may skyrocket sales at healthy profit margins, or struggle to break even. Unicorn Smasher is a website that provides its members with great information, downloads and support to help you with product research.
8. AMZ Finder
Another important aspect you need to keep in mind as an Amazon FBA seller is customer reviews. Customer reviews are critical for both ranking your listing in Amazon searches and convincing your potential customers to buy (also known as conversion rate optimization or CRO). AMZ Finder helps you seek reviews through automated emailing, offering 500 free emails per month. Paid plans that allow you to send more emails are also available, but 500 per month should be enough for a newbie seller.
9. Price Blink
Price Blink is an add-on you can download to your browser, which shows the lowest price available on a particular item across different websites. This is useful for Amazon FBA sellers in two ways: firstly, as competitor research to see what prices your items are being sold for elsewhere. Secondly, it helps you find the best prices on materials and products you may need for your business.
10. Helium 10
Helium 10 is one of the most comprehensive and widely used Amazon seller toolkits available today. It offers a full suite of features including keyword research, product and market analysis, listing optimization, inventory management, and PPC campaign automation.
Helium 10 also provides powerful tools like Cerebro for competitor keyword spying and Frankenstein for keyword processing, helping sellers maximize visibility and sales on Amazon. With both free and paid plans, Helium 10 supports sellers at every stage — from beginners to advanced pros
11. Amazon SEO Consultant
Amazon SEO Consultant helps Amazon FBA sellers rank products and exponentially grow their business. Professional consultants use a suite of professional tools to do this, but even a newbie seller will be able to see the benefit of entry-level tools to establish a successful business.
12. Zon.Tools
Get ahead of the game with the Enterprise Management and Automation Software for Amazon PPC. Zon. Tools automates Amazon-sponsored products’ best practices and allows you to manage your campaigns in an unprecedented way. Its smart engines are extremely flexible and can adapt to any Amazon advertising strategy or goal.
13. Amazon FBA Calculator
Amazon FBA Calculator provides users with extra information such as Sales rank (Current, 7d, and 30d averages), Price (Current, 7d, and 30d averages), of sellers – all that can be used to quickly pre-fill the calculator and see Profit, Revenue, ROI, etc. Users can even create a shareable link to the results so that it’s easy to discuss them with their teammates or partners.
14. Zonbase
For those who need help in finding the best products to sell on Amazon, we found Zonbase extremely helpful. With a suite of 13+ web-based tools and services, Zonbase can help potential Amazon sellers build their business from scratch with tools focusing on product research, keyword research, keyword rank tracking, listing optimization, etc. Zonbase provides the results in a well-formatted way, which makes it easier for Amazon sellers to make data-driven decisions, start on the right path, and boost sales.
How to Get the Most Out of These Amazon Seller Tools
You don’t have to stick to just one tool.
In fact, the real advantage comes from mixing and matching different tools that align with your current business needs.
For instance, you might use Octoparse’s intuitive web scraping to gather fresh product, pricing, and competitor data; then combine that with the product research power of Jungle Scout or Helium 10, and perhaps integrate Keepa for real-time price and sales tracking. Solutions like InventoryLab or Sellerboard can help you monitor profits and automate your financial reporting—giving you a more complete, actionable picture of your business.
Of course, collecting data is just the beginning. The value of these tools comes from what you do next: update your listings using the best-performing keywords, adjust your prices based on market insights, and test changes with A/B experiments to see what truly boosts your conversions. Make it a habit to review your analytics and tweak your approach regularly; staying adaptable is key to long-term success.
As your Amazon business grows, gradually introduce more advanced or specialized tools to streamline processes and scale efficiently. Automating routine tasks—like review management, repricing, or PPC adjustments—frees you up to focus on strategy rather than getting bogged down in day-to-day admin.
Don’t overlook the power of professional imagery, either. High-quality, well-edited product photos (using tools such as insMind) can dramatically improve your listings’ appeal, drive more sales, and boost your search rankings.
Lastly, keep an eye on software updates and new tool features—these are released frequently and can provide you with fresh capabilities or a competitive edge as the market evolves. Staying proactive with your toolkit ensures you’re always making the most of the resources available to Amazon sellers.
Conclusion
Now you’ve got a lineup of the best Amazon seller tools to launch or scale your business—tools that can offer you product research, keyword insights, automated review collection, or data-driven pricing strategies.
If you want to get even more from your marketplace analytics, check out our guides for next-level success:
- Top 7 Amazon data scraping tools — for in-depth research strategies and market analysis tips.
- Useful tips about Amazon marketing — step-by-step walkthroughs to boost brand visibility and maximize conversions.
Pro Tip: Mix and match these tools to automate your workflow and gain a competitive edge. The more you understand your data, the faster you’ll grow!
