Extracting Dynamic Data in Real Time
Tuesday, April 24, 2018
The digital world we live in is constantly creating an ever-increasing stream of data. Utilizing dynamic big data has become the key to data analytics for businesses.
In this article, we gonna answer the following questions:
- Why capturing dynamic data is important?
- How dynamic data promotes business growth effectively?
- And the most important one, how can we get accessed to dynamic data easily?
Why is capturing dynamic data so important?
Generally speaking, you can see better and act faster by consistently monitoring dynamic data streams. To put it more specifically, getting dynamic data can help:
Make data-driven decision faster
Capturing dynamic data equips you with the real-time information about new trendings in the market and your competitors. With all the updated information handy, you can significantly reduce the time lag between cause and effect. In another word, you can gain data-based insights and make data-driven decisions faster and easier.
Just as Jeff Bezos, CEO of Amazon, put it in a shareholder letter, "Speed matters in business". The "high-velocity decision making" is of great importance to business development.
Build a more powerful database
As the volume of data keeps growing in today’s digital world, the value tied to every single piece of data has decreased dramatically. To improve the quality of the data analytics and the vality of decisions, companies need to build a comprehensive and high-volume database by extracting dynamic data continuously.
Data is a time-sensitive asset. The older the information is, the more difficult it is to collect it. As the number of information doubles every year in size and speed, it becomes unprecedently crucial to keep track of changing data for further analysis.
Generally speaking, short-term data collection helps pick up recent issues and making small decisions, while long-term data collection can help you identify trends and patterns in order to set long-term business objectives.
Establish an adaptive and analytic system
The ultimate objective of data analytics is to build up an adaptive and autonomous data analytic system, to analyze problems on a continues basis. There is no doubt that an adaptive analytic system is based on collecting dynamic data automatically. In this case, it saves time on building analytic models every time and eliminate human factors in the loop. Autonomous car driving is a great example of an adaptive analytic solution.
How dynamic data promotes business growth effectively?
We can apply dynamic data analytics in many aspects, to facilitate the business development, including:
Product information, like pricing, description, customer reviews, image, are all available on online marketplaces and updated from time to time. For example, a pre-release market research can be conducted easily by retrieving product information on Amazon or scraping pricing from eBay.
Extracting dynamic information also allows you to evaluate the competitive position of products and develop strategies for pricing and stocking effectively. It can be a reliable and effective method for monitoring competitor actions in the market.
Customer experience management
Companies are becoming more attentive to customer experience management than ever before. From Gartner's definition, it is "the practice of designing and reacting to customer interactions to meet or exceed customer expectations, thus, increase customer satisfaction, loyalty and advocacy."
For instance, extracting all reviews of a product on Amazon can help deciper how customers are feeling about the product via analyzing the positive and negative feedbacks. This is helpful in understanding customers’ needs, as well as getting to know about a customer's satisfaction level in real time.
Dynamic data analytics let you know which strategy worked best in the past, is the current marketing strategy working well, and what improvements can be done. Extracting dynamic data enables you to evaluate the success of a marketing strategy in real-time, and make precise adjustment accordingly.
How can we get access to dynamic data easily?
To collect dynamic data timely and continuously, traditional manual copy & paste is no longer practical. An easy-to-use web scraping tool might be the optimal solution in this case with the following advantages:
With a web scraping tool, you don't need to have prior programming knowledge. Scraping dynamic data from the web is easy to achieve for anyone and any businesses.
Works for all kinds of websites
Different websites have different structures, so even an experienced programmer needs to study the structure of a website first before writing the scripts. But a powerful web scraping tool can be used to extract from different websites fast and easy, saving you tons of time from studying the different websites.
This requires the web scraping tool to support cloud operation, instead of running on a local machine only. This way, the scraper can run to extract data according to your preferred schedule automatically.
Octoparse cloud extraction can do more than that.
Octoparse cloud extraction supports scraping web data at any time and any frequency based on your need.
Faster speed for data collection
With 6-20 cloud servers working simultaneously, the same set of data can speed up to 6-20 times faster than running on a local machine.
Octoparse cloud extraction supports operating the scraper and storing dynamic data in the cloud, without worrying about high hardware maintenance cost or network interruption.
Besides, 50% lower cost compared with similar services in the market, Octoparse dedicates to improving the value of data analytics, equipping everyone with affordable access to Big Data.
API, customized your data feeds
Though the cloud data could be exported to our database automatically, with API, it can much improve the flexibility of the data exported to your own system.
What you need to know is that the API in Octoparse has two kinds: Octoparse API and Advanced API. The former one, in the Standard plan, supports data management. The latter is under the Professional plan, supports task management and data management.
Download Octoparse today to empower your business insights with dynamic data!
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