The Importance of Building a Brand

3 min read

For many years, small, medium, and large business owners have recognized the value of building a brand. They see how effective it is for companies like Coca-Cola, Taco Bell, the NFL, and other large organizations to achieve instant recognition as soon as their company logo is flashed on a TV screen. This is branding at its best and it’s the reason why your company must go through a business identity transformation if you haven’t focused on branding your organization thus far.

In the age of the Internet, it’s becoming easier than ever to get your marketing message out in front of your potential audience. Some businesses prefer to rank highly in the search engines so they use the SEO process by Eric Strate to achieve first-page Google rankings. Other businesses like paying for Google Adwords ads, Facebook ads, Twitter ads, and more to get eyeballs on their websites and online marketing campaigns.

But here’s the problem. If you haven’t taken the time to build your brand, you’ll have a difficult time standing out in your potential customers’ mind. That’s just one of many reasons why business branding is so important in the 21st century. We’ll take a look at some more reasons as we continue below.

Improve Company Recognition through Business Branding

Creating a high-quality, recognizable logo is one of the most important tenets of branding your company. There are certain logos that are instantly recognizable as we’ve mentioned earlier. The golden arches of McDonald’s can be seen far and wide on many city streets across the United States of America and other parts of the world. Everybody recognizes these arches and knows exactly what they mean. It’s the place to go to get great-tasting Cheeseburgers, French Fries, Big Macs, Quarter Pounders, Egg McMuffins, and much more.

The same holds true for many other corporations across the world. We recognize the powerful eagle on the USPS logo, the bull’s-eye on the Target sign, and hundreds more thoughtful, creative, highly recognizable logos. This type of logo is exactly what you need to have the world quickly and instantly recognize your business and even more important, your brand.

So contact a professional logo designer as soon as possible. Make sure it is powerful and simple, yet completely memorable. This will leave an important impression in the minds of your customers and make your business instantly recognizable as soon as your logo is shown.

Create Trust through Business Branding

Obviously, having an instantly recognizable logo is certainly important for your branding efforts. But the other important aspect of branding your business is the ability to create a measure of trust with your desired audience. How so?

By creating a brand and logo with a professional appearance, you will be recognized as a credible and trustworthy organization. People like buying from businesses that appear professional and trustworthy. They want to make purchases from a company that seems very legitimate, and their emotional reaction has to be positive whenever they see your logo. If you create a positive brand identity, trustworthiness will naturally come along with the territory.

Create Financial Value through Business Branding

Lastly, creating a powerful branding message will certainly add to the value of your company. By building a recognizable organization that people know, like, and trust all around the world, your company stock will expand tenfold. The world would be happy to pay large sums of money to buy your company because of the inherent trust and credibility built into your brand.


Clearly, building a brand is one of the most important tasks to tackle when first starting out in the business world. It’s the best way to become recognizable, trustworthy, and financially valuable and a strong brand that has no trouble bringing new customers into its sales funnel each and every day.

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