There are over 2.8 billion social media users till 2017, reported by an analysis report from We Are Social and GWI. With a number like this, we can see an ever fast growing user group in the digital marketing.
Now, thanks to the social media marketing tools, enterprises are able to target these prospective customers much faster from so many social media users, and thus reducing the cost. Here, I will put a list of 8 top marketing tools to help you with your digital marketing.
To begin with your promotion or marketing, you should be clear with the popularity trend currently. Buzzsumo is dedicated to analyzing the content of a post and how it’s perceived by the public. By searching the titles and domain name, Buzzsumo is able to find out the hottest topic among users. With this marketing tool, you can keep close to the popular topics in any industries. Knowing these statistics, you can line it up next to your blog posts plan each month and see trends in the the kind of content that resonates. However, there is a restriction for the free version which will limit the searching results for further analysis, that means you may need to pay some for a complete set of searching results.
2. CoSchedule Headline Analyzer
Admittedly, the topic or content of an writing is important, a good title can decide whether people are willing to click your posts open and then keep reading. Thus, to optimize your writing titles, I will propose a free title analyzing tool - CoSchedule Headline. This marketing tool is able to estimate a SEO rating score from A to F based on your title and give you a detailed statistic analysis feedback concerned about the occurring times of those particular, common, influential words.
The structure or layout of a website is influencing your marketing performance. Here, VWO is an A/B testing tool that helps you determine what’s working on your website, and what’s not. You can use VWO to test a list of website functionalities, such as which headline, website design. You can easily adjust the headline, button, image or any other element to create multiple variations of your website. VWO will scientifically estimate which one works the best for you.
Besides attractive marketing posts and reasonable site structure, you still need to learn how to promote your working efficiency and improve the collaboration. As known, there are many kinds of social media and information exchange platforms, like Twitter, Google Drive, Dropbox, Github, etc. Here, I’d like to introduce a marketing tool - Slack, which has integrated various marketing information from different media platforms. With this tool, you may invite your teammates to exchange information and collaborate, and all of your conversations can be saved with markers for reference (E.g, #blog vision). More advanced, you can send out files and integrate Slack with other marketing tools by checking out all of your messages simply with Slack. Luckily, a free version almost can satisfy all of these marketing operation needs till now.
5. Google Analytics
This is a masterpiece created by Google. It’s easy to use, but very important for every marketing operator. It will help you to trace and get to know your customers by analyzing the traffic flow, conversion rate, exact particular web page visit number, and even distribution characteristics of different ages. You can refine your analyzing results by specifying any key indicators for reference.
Even you have made a perfect marketing plan, you still need to keep alert that whether you may have been watched by your competitors already. This may incur serious problem in business field. Here, a marketing tool of Google Chrome extension - Ghostery can help you keep a sense on your competitors unkindly monitoring. As the figure shown below, when you visit a competitor website and then click the button featured as a blue ghost on the upper right corner, then you can see a list of inserted tracing tools show up.
Sometimes, we want to crawl a wealth of information from a website for customized data analysis rather than use any existing marketing analyzer. In this case, data collection should be the very first step before you get started with any further data analysis, as most data analyzing tools only accept a well-structured and clean data set.
Octoparse is a powerful data collection tool that can help you to collect/crawl millions of data from most websites. It’s designed for non-programmers, since users can just get customized crawled data results by simply point & click in a user-friendly interactive interface. Plus, users can reformat the data and locate the exact way of particular irregular data fields by using the built-in tools provided by Octoparse. And you needn’t worry about get blocked by some aggressive websites, as you can set proxy servers to automate IPs’ leaving to prevent IP blocking. With that saying, you can collect any data you want from a website by using this automatic web crawling tool.
After you get a complete set of data results. You can get started with data analysis.
Tableau is a full fledged BI data analyzing tool that’s well known to many enterprises. It can offer either targeted or general analyzing plan for its users. Users can customize the data analyzing method or data visualization based on their various demands by simply drag and click operations. It’s compatible with different platforms, like Windows, Mac, or online. However, it’s still hard for Tableau to deal with some irregular data set and complicated statistical models.
The 8 marketing tools above can help most enterprises with their marketing necessities, from design, implementation, test, to analysis. You can visit their web site for more information in case you are interested and get started with your smart marketing.
More resources for business data collection in different cases: